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The Importance of the Unboxing Experience

The new way of connecting!

While eCommerce sales were already expected to rapidly increase over 35% by the year 2023 at the start of this year, there’s no question that the Covid-19 pandemic has accelerated this market shift. More and more organizations are pivoting to a direct to consumer model through online sales and continuing to make adjustments to adapt to this ever-changing market.

As eCommerce sales continue to surge and replace the traditional brick and mortar retail experience, the product packaging and unboxing experience is, in many ways, the new storefront and provides a new way of connecting companies to the consumer. Within the online retail packaging sector, corrugated packaging is expected to account for over 80% of the market providing a safe, recyclable, and cost-effective way of delivering products with efficiency.

In a recent Packaging Strategies article, a 2018 McKinsey study was referenced noting that “between 2012 and 2017, companies that prioritized design increased both their revenues and shareholder returns at nearly double the rate of design-negligent counterparts.” At Rusken Packaging, we have invested in machinery, design, and printing capabilities necessary to produce eCommerce and subscription box packaging that enhances our customers branding and unboxing experiences. We are excited to offer our customers the capabilities and services necessary to create the perfect eCommerce packaging to make a memorable first impression.

Contact us today to collaborate on your next eCommerce packaging project, we are ready to help!

About Rusken: Rusken is a dynamic, modern integrated packaging company with locations throughout the Southeast United States. With thirteen (13) facilities in seven (7) states, Rusken is a forward-looking regional organization. Headquartered in Cullman, Alabama, Rusken has experienced exponential growth over the last decade. This success is driven by an entrepreneurial spirit, focus on family-based values and a commitment to a truly remarkable customer experience. From standard corrugated boxes to highly customized packaging solutions that require robust design-work, colorful printing and hand finishing, the good people behind the Rusken name are passionate about quality, delivery and customer smiles.