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Rusken Level 10 Meetings

At Rusken, our passion is making your first impression. A large part of that first impression’s success lies in ensuring that our customers receive the highest quality products, which encompasses everything from the raw materials to the manufacturing processes, and final products delivered. Tracking Key Performance Indicators (KPI) aides our team in continually improving our methods to better the experience of our customers. Level 10 Meetings, conducted weekly by all Rusken facilities, are one method used to bring issues and challenges to light so they can be prioritized, discussed, and overcome.

Focusing on six areas, vision, people, data, process, issues, and traction, Level 10 Meetings allow our Rusken leadership teams to sharpen their focus, prioritizing and addressing any issues at their facility. By following the seven section Level 10 layout, our leadership teams are able to execute strategies and meet goals that help ensure our customers continue to receive the highest quality products and services.


Allowing for a positive start to the meeting, the segue starts with a fun icebreaker followed by any personal or professional highlights.


Each attendee briefly shares 1-5 KPIs or metrics pertaining to their position. If any of the KPIs or metrics indicates an issue, the meeting note-taker should write it down to discuss later during the meeting.

Rock Review

Reset every 90 days, a “rock” is a long-term project or goal that will take at least 90 days to execute. During this portion of the meeting, attendees simply state whether he/she is on track to completing the rock. If someone is not on track, it will be discussed after the meeting.

Customer/Employee Headlines

During this section of the meeting attendees can share any customer or employee feedback received.

To-Do Lists

Each attendee reports whether any to-dos from the previous Level 10 are completed or not.

Identify, Discuss, Solve (IDS)

Taking up the largest part of the meeting, this step allows attendees to vote on the top three priorities recorded on the issues list. Once the top three issues are voted upon and chosen, attendees will discuss the root cause of each problem, then create new to-dos targeted to help solve each issue over the next week.


This is the final part of the meeting where the conductor should recap the to-do list, relay any cascading messages, and rate the meeting. Earning its name as a Level 10, to determine the success of the meeting it is rated on a scale of 1-10. To improve future Level 10 Meetings, leadership teams should work together to identify the cause for any low ratings.

Our commitment and passion to making your first impression goes hand in hand with core values we adhere to as an organization daily. Level 10 Meetings aide us in ensuring that our employees, customers, and vendors are aligned, allowing us to better serve you- our customers.

In need of corrugated boxes? Let us make your first impression!

About Rusken: Rusken is a dynamic, modern integrated packaging company with locations throughout the Southeast United States. With fifteen (15) facilities in eight (8) states, Rusken is a forward-looking regional organization. Headquartered in Cullman, Alabama, Rusken has experienced exponential growth over the last decade. This success is driven by an entrepreneurial spirit, focus on family-based values and a commitment to a truly remarkable customer experience. From standard corrugated boxes to highly customized packaging solutions that require robust design-work, colorful printing and hand finishing, the good people behind the Rusken name are passionate about quality, delivery and customer smiles.